Those are indeed ambitious objectives for the industry.
It must be understood that there is a change in the industry. When we talk about retailers or manufacturers, they can all put undue pressure on themselves. Will Unilever wait for those targets or will it put pressure on its suppliers to be able to reach those targets in terms of recyclability and recycled content?
As we illustrated earlier, if we want the industry to reach those targets, major players like Unilever are capable of teaming up with companies like Loop Industries for the molecular recycling of their PET packaging.
However, we are talking about a Canadian industrial fabric that is full of small and medium-sized businesses that don't really have the luxury of teaming up with major players in molecular recycling to get their share. So the government must support innovation in recycling technologies and techniques.