I'm going to continue with that line, since it was one of my questions anyway.
The thing about Germany is that they have so many more people in their country than we have. In terms of economies of scale, you have to take that into consideration. One thing we've been told quite a bit is that there's a missed economic opportunity, that there's a $150 billion market in not reusing plastic. It's a huge economic loss for us right now.
It's rather along the lines you're talking about here. I think we'd like to recycle; we'd like to give more producer responsibility. Given the number of people we have, however, and given our large country, what is your recommendation about how we can best capture more of that $150 billion opportunity?
Who wants to start first?