There are some organizations that take on the producers. I think Greenpeace is actually the most successful with that. For all the litter that's ending up on the beaches, they point a finger at who's responsible—Tim Hortons, McDonalds, these companies.
I wanted to say, though, that we are very much in favour of the deposit-return program for plastic bottles. Ontario and Manitoba are the only provinces that don't have them. We have the worst recycling rates in these provinces. We throw out 1.5 billion bottles in Ontario every year because we recycle only a half of the bottles we use. We can get a deposit. It's a very strong system and it does work well with the rest of the extended producer responsibility systems. It's in place in many European countries where they have advanced EPR systems. It's in place in many provinces in Canada, too.