What you're asking is very difficult.
I think the point that I was trying to make earlier with the image of Walmart and all of those logos on the slide was to communicate to you that the big, powerful packaged goods companies and retailers out there, certainly in Canada, are very responsible citizens. They're doing great work, and they're doing great things.
Let me give you an example. A month ago we saw a publication about a person who is a very high-profile individual and was talking about compostable packaging. This person was a subject-matter expert on writing cookbooks but had no clue about the packaging.
The reality is that the packaging was not compostable at all. It was probably brought in from offshore, and it was probably brought in from somebody from a small or medium-sized organization who walked in and said, “This is a green product. This is an eco”—they have all kinds of words for it, right?
Procter & Gamble and those companies would never do that stuff. I assure you, they just wouldn't, but those other companies would because they're entrepreneurs. They see a green package. They saw it online somewhere. They're going to start importing it. They go into business.
We have to figure out a way to manage that better, to educate those people and to control that. I don't have an easy answer for you on that. I really don't.