There are two other issues that haven't been addressed—and this is something that I drill on all the time. I like to call it 3RU, instead of what we call the three Rs today. It's reduce, repair, reuse, upcycle. We've got to stop think about defaulting to recycling every time we look at anything. When you think of recycling, it's downcycling. You're not thinking of the value that's in that good.
We haven't really delved into this. The first order is reduction. All we've really talked about here today is recycling, recycling, EPR and bans and all the rest of that. How do we reduce the amount of packaging? If we are reducing through repair and reuse, then how do we ensure that we capture that, those [Inaudible-Editor]? Those are the other two areas—reduction and the capture of it.