I think the good news is that there are a lot of people who do know better. They are out there, and that is the sort of thing we are trying to encourage.
I think one of the things we have seen in the past—and the notes talk a bit about it—is that you have to take a holistic approach to the species. People are well intentioned, and they want to find things that are simple. They want to say, “That's the thing we need to fix there”, but the reality is that this is a complex issue. Take the word “ecosystems”. “Systems” tells you right there what you need to know about it. It is not about protecting this or that species. You have to look at everything from a broader perspective, and that is a difficult thing to explain.