It's all of these things. I think that sometimes you get into these adversarial aspects when you have one group that is trying to achieve one of those objectives and one group trying to achieve another one, but sometimes it's a balance between the two.
One of the things we've tried to do to address it is create the Canadian round table on sustainable beef production. I'm glad to say that we have the WWF as a partner in that, along with the Nature Conservancy of Canada, Nature Canada, and a number of other stakeholder groups. By having that sort of dialogue, you can get everybody's perspective and try to find a path forward by working collaboratively.