The goal is watershed protection. That's not always in the cards, so we like to at least have the end goal that the projects we're putting in place, the advocacy we're doing, and the protections we're trying to put in place protect ecological function at the watershed level. That's done through on-the-ground projects, through advocacy, protection, and all of those sorts of things.
We take a watershed-wide view, and I'll be honest: sometimes it's a hard sell. It's a hard sell to explain to someone that to fix the problem in their backyard, we have to go 100 kilometres upstream and work on someone else's property, but that's the reality.