I was involved in health governance for a long time, and one of the problems we had was that Health Canada and the Public Health Agency always wanted to deal with high school kids, and we could never convince them that this was the wrong level to start with. If you're not starting with kids in grades 4, 5, and 6, you're lost. As educators, we knew that when there was money coming from Health Canada and the Public Health Agency for health governance and cancer education, they always targeted the wrong age.
If you want to do something to make a difference with that very harmful cancer-causing agent, you're doing it at the wrong level. I say that from my experience both as an educator and as a public health person. It's at the wrong age, and we need to do more with that one, because as you say, that's a big one.