I do love spending some time in all those great Alberta ridings.
I appreciate the question because, for us, certainty becomes very important. We don't operate in a bubble. We actually operate in the global marketplace. We are looking for investment dollars that are not just local and not just Canadian dollars. We are competing in that global market.
Certainty becomes important. The unintended consequence that I'm talking about means that, even when you look at whether it be environmental regulation—understanding that there will always be changes that need to be looked at, because we evolve over time—be it industry, be it as communities, and we need to make sure that we're current on things.... But when you don't provide some opportunity for that capital dollar to understand that this is the playing field that you operate in and that you will have some certainty around the kind of application process and the kind of regulatory process.... It's not just dollars, but it also means that you understand how the rules of the game are going to impact your business.
That becomes very important, on a comparative scale, as we look at it as a Canadian model. When we're talking to our global investors—and that's what our organization does—they're not necessarily concerned about, at the outset, Fort Saskatchewan, Alberta. They are concerned about the Canadian landscape, first of all, and how it works and the consequence of all kinds of regulation.
If it takes a long time to get a pipeline, it creates a threat that it might take a long time on environmental regulation. It might take a long time on health regulation. That creates a motive that says, they're not quite sure what they want to do. That's why timeliness becomes absolutely critical. Nothing's guaranteed, and industry and capital dollars don't expect that, but they do need to know, for the longer term, what it looks like in a Canadian, provincial, and municipal landscape.