Part of it comes down to education and responsible communication around toxic substances, and the message is that we need to reduce our exposure. It's not 95% of products made of chemicals, it's 100%, because everything is made of chemical material.
It's about reducing exposure where something is toxic, but also being very cautious with those long-term, low-grade exposures, such as Elaine mentioned, sitting on her couch. It's not just a matter of something killing a person right away, but with the slow, additive, cumulative effects and combinatorial effects of being exposed to multiple types of chemicals at the same time, we need to take that into consideration and be quite cautious about that.