I'm sure that there are contamination issues and whatnot, but that may be beyond what we're discussing today.
One of the things we've also heard is that, largely, the producers, as well as those who package and those who want to reuse these materials, such as the coffee cup container lid, have said there's value to that, and that if there's not a standard practice, let's say, within a geographical area—such as Peel, Durham and other areas around the GTA—they are unable to get enough scale to actually create a market. Would you agree with that?