Thanks, MP Longfield. I appreciate that. It's a great question.
The reality is that species are being lost at an alarming rate, and the ecosystem consists of many interdependent species. It becomes a very complex dynamic. Our approach is to measure the entire ecosystem by looking at all the species that are there—anything from plants and bacteria to fish and even marine mammals—and really being able to establish a baseline to see how that biodiversity is changing.
For example, some of the work we've done is with the oil and gas companies—ExxonMobil in particular—in looking at site remediation. Toward MP Dreeshen's question earlier, this is what we call “life of field”: What is going on with that industrial enterprise, whether it's the structure of a mine or infrastructure, and how is that affecting the ecology over the life of the field? With our technology, which is an order of magnitude cheaper, faster and easier to use, it becomes an affordable reality.