Thank you for that.
I want to jump on something that you referenced just briefly in your opening testimony, and it's related to digital labelling. Certainly in this world, everybody carries around one of these sometimes silly devices. I'm curious to know if you could expand, from the perspective of your industry but also from the context of a consumer confidence point of view, on the idea around labelling, to make sure that we get it right regarding CEPA. There's the possibility of seeing an expanded role for digital labelling as opposed to a process that may have harmful effects on an industry that has a pretty significant impact in Canada.