We've just gone through, in the last few years, a major reform and modernization of labelling with non-prescription drugs with Health Canada, with natural health products and now with cosmetics. We've gone through this process.
In each case, we've made a very strong case for enhanced digital labelling. Health Canada looked at that. Obviously, some things need to be on the product label at point-of-sale, but there's a lot of other information that can be moved to the digital world, and that becomes very important if you look at e-commerce sales. When you're buying on e-commerce, you don't see the label. If point-of-sale is important, then a digital label means that you get it all when you do e-commerce sales.
From an environmental perspective, it means that if you want more information on how a substance is in a product and whether there is a risk, you can add a lot more information on the digital label to inform the consumers than you can in just flagging it in a colour on an ingredient list. I think it's a good way of making sure consumers get the information they need.