That's a really good question. It's certainly one that we're constantly dealing with with our farmers. One thing that we do need is data. We need on-farm research. We need a little bit more support to show the great work that farmers are doing and to build up that graph type of knowledge around some of the land use and some of the practices that are being used. Then, we need to feed them into a model like the Aquanty model, which is absolutely powerful.
On February 13th, 2024. See this statement in context.