You're a Canadian committee, so I'll say that in Quebec—as across Canada—we have a major transportation problem. We're not relinquishing our love of the car, even though transportation is our second-largest source of greenhouse gases.
In both Quebec and Canada, we would expect governments to have meaningful regulations, ban combustion engines in the near future and ban advertising for cars. Yes, these ads sell a certain freedom and a way of life. However, it was done with cigarettes. Humphrey Bogart with his cigarette was encouraging people to smoke, and they realized that selling cigarettes was very bad and they were able to take some innovative steps. That's not being done, however, in the transportation sector—whether in Quebec or in Canada. Yet it must be done, and we are counting on you.