Thank you for your question.
I would say that this is often left out of the discussion. I think a lot of our analysis in previous years had a big focus on reducing greenhouse gas emissions, but I think this loses sight of a number of benefits that are much closer to home for the average consumer.
I mentioned my neighbour, who is very happy to be saving thousands of dollars a year by driving an EV. That's one of the benefits of this technology that is, really, overlooked. I think the vast majority of people are still unaware of how much more affordable an EV can be to drive.
In terms of air quality, anybody who lives in a city is familiar with those days, during the peak of summer, when you go in and you see that yellow haze over the city. The numbers show that this has a significant impact on a portion of our population who deals with respiratory challenges.