Industrial carbon pricing does some things really well, but when you look at something like trying to change the types of vehicles on the road, the small increase or the chain shift in price that's going to happen to the manufacturers doesn't make such a big difference in the types of cars they build because the main emissions are coming from what they use in the vehicle.
The fact that there's an industrial carbon price doesn't affect Ford in any way over the lifespan of the vehicle; it's just in the making of the vehicle. Whereas, if you're actually the driver, you save an enormous amount of money in fuel costs over the life of the vehicle because electricity is just a lot cheaper than gas for the consumer, and you benefit if it is an electric car. If you're the manufacturer, you don't benefit if it is an electric car.