It disproportionately impacts them in a negative way. That's what Environment Canada has said. The issue is this: When a consumer buys a vehicle, they buy it for all of the needs they will have. While it's true that, if you look at average driving distances of Canadians, maybe it is only 40 or 50 kilometres a day, but if, twice a year, they drive 1,200 kilometres, which is very normal for a lot of Canadian families, they're going to want a vehicle that can meet all of those needs. That's the challenge we have.
Early adopters have bought their EVs. You saw a lot of that in urban areas, particularly in more wealthy neighbourhoods, where people were buying an EV as a second or third vehicle. We have satisfied that part of that market. We're now moving into mass-market adoption—a household with two kids, an absolute maximum budget of $40,000 and they have family all over the province. Trying to convince that person to buy an EV with 450 kilometres of range is a very tough sell at this point.
We'll get there. The technology will get better, but it's a tough sell. If government mandates it, you're going to have push-back, which we do not want to have happen for this technology.