I very much appreciate your familiarity with some of our insurance products.
We do have two optional coverages available right now that we price on a cost recovery basis. The intent is for as many Canadians, our members, to avail themselves of these optional coverages as possible. Essentially, the way that the building back better provision works is, if you were to encounter a loss, as part of your claim settlement, for no more cost to you as the policyholder or the member, we would be able to have a higher resilience standard. If a significant event were to happen again, you'd be better protected.
More broadly, beyond just Wawanesa Insurance now, there is an ongoing shift within the insurance industry, and it's a necessary one, shifting from that protective reactive posture to more of a preventative one. That is a change, and it takes a lot of public education. In my view, it's very fair for Canadians to say now, “Why do I need to be invested in these prevention efforts? You're the insurance company. You should be there for me.” Historically, that has been the absolute value proposition, as it is today. For any of our members who suffer a loss, we will be there for them. That's why we're in business. As a mutual company, we take those responsibilities very seriously.
Could uptake around these products be stronger? Yes. I don't think we're alone as an insurer in having that experience. What you're seeing now is increasingly some insurers bundling some of these coverages into their base wordings, in other words, as part of their core product suite. This is something that's evolving very quickly in real time, but here again there's also a chance that insurers are taking on disproportionate risk. This is happening in the absence of a broader national conversation around these needs.
Again, we'll try to do our part, but I think we need the federal government to join us.