I think anything we can do to help Canadians pay attention to this would be good.
There are a number of actions and incentives—for example, at the municipal level—at the moment that are provided by the government. People can access them freely.
Our main challenge, if I'm honest, is making everyone aware of those things and then encouraging them to actually act. There's an education and action component, and if they worked together, I think we would see a bigger take-up.
There are definitely options around that.