That's an excellent question. To answer it, I would point to the evidence that the private sector understands the point you're trying to make here. As I said, if we look to the steel industry, over 100 existing or in-development standards are trying to testify to green characteristics of steel, and most of them are private sector led. Why would they bother?
In the natural gas sector, over 20% of North American natural gas is certified by either Equitable Origin or MiQ as sustainable. Two-thirds of it is Montney gas. Why would they go to that expense? It's because they understand implicitly that future markets for their products are going to be dictated by how they are viewed. Also, let's not forget that it's not just about market access; it's also about investors' concerns about their viability.
It's a fundamental, critical aspect, and the sooner you get out there, the better. The leaders in this rush to green are going to be the winners.