Again, the very first thing I would recommend is some kind of a recycled content mandate for plastic. Environment Canada has begun that type of consultation. They haven't designed an instrument for public dissemination yet.
I would also remind the committee that when you're walking down the street, there are certain types of plastics that you don't see. You mentioned the stubby. Well, you don't see plastic liquor bottles. Why? There's a deposit return. You don't see certain types of cans because of deposit return.
You have to look at what is working and emulate that model to as many of the other things that would be entering the natural environment as possible.