You can take that in context, but also more broadly. Natural gas is abundant in western Canada. It's the energy that we have. Electricity is abundant and relatively cheap in Quebec. It's the energy that they have.
I think the low-hanging fruit would be to optimize the energy you have first. Further to that, we tend to look at energy efficiency in isolation, as if it stops at the property line. There's a whole system behind that. There's a loss on transformation when you convert gas to electricity and transmission. It's the same thing with electricity when you convert hydro to transmission. There are losses.
That total system efficiency matters, and we don't tend to talk about it very much.