In fact, that's a parallel for the program, or a copy paste of it.
The only thing I would emphasize is support. I think the best example is Ecohome, which campaigned for the JeRénovÉco model. The organization also does other things, but it supports homeowners from start to finish. It gives them confidence and reassurance when it comes to the best technology choices or the most effective retrofits to make. Afterward, it speeds up the process for the owner when it comes to implementing a PACE-style program or funding such as that of septic systems.
