Thanks. This is an excellent question.
I have two thoughts. First, if we dissect the failure of the consumer carbon price in Canada, the lesson is clearly that in order to implement environmental policies and climate change policies, you need a political constituency. You need to communicate the policy well. You need to communicate the need for the policy. If that constituency doesn't exist, the policy is subject to failure.
If we're thinking about what the upcoming climate competitiveness strategy looks like, the framing sounds good. It needs to be married with environmental objectives—