The legislation is set up to use consent as a mechanism, to allow people to make those choices. One of the problems with this is that people often release the information in a social situation, not realizing that it has commercial consequences.
I do a lot of privacy education for a K-13 kind of age range. I've written a number of multimedia games designed to teach kids to protect their privacy in cyberspace, and in the real world, and all that type of thing. I cannot agree with you more about the importance of education and public discussion on these issues.
At the same time, I think we have to recognize that these kinds of invasive practices are being embedded into social environments where people don't realize that there is a cost to pay. When I was talking to my—