I'd be happy to provide the recommendations in writing.
If I can answer them out of order, it is true that Quebec has legislation that prohibits advertising to children. Other Canadian provinces do not have similar legislation. There are voluntary codes in place, but having said that, it is interesting to me that the single most popular site with Quebec girls between grades eight and eleven is a site called “do you look good.com”. It is a social networking site and you post pictures of yourself in this site, so other people can rate you on a scale of zero to ten. It's all about give us your profiles. Tell us what kind of relationship you're interested in. Are you straight? Are you gay? Are you interested in just a fling or are you looking for a long-term type of thing?
When you register on that site, you have to tell them how old you are, and the youngest age starts at thirteen. Like any of these other social networking sites, there's advertising built into it, but all that information is captured as commercial information, so we have to look more critically at how we define advertising.
Advertising has changed significantly in the electronic environment, and it is now driven by this pervasive collection of watching everything you do in all these different environments.