I'll try to answer that.
Indeed, we are a business, so there has to be an ultimate commercial purpose. People's silhouette appearing on our blurred images is an accident. We are not taking people's photos for commercial reasons. Actually, we don't want them in the photo. That is why we take them away and blur them. So in that sense I don't think we are exploiting these images for commercial purposes at all.
At the end of the day, we do connect buyers and sellers, but many people use the service for free to have a general tour of the area, and there will be absolutely no commerce conducted. They find it beautiful; they find it useful. We help families find new neighbourhoods; we help entrepreneurs find new real estate. Although it may sound amusing, there is a feel-good purpose behind it. It is a beautiful product. We were the first ones to bring it to the country and we know it's thoroughly enjoyed by the people using it, and that feels good.