That is a good question. In fact, it is not easy. Ideally, we should be advertising everywhere, on a daily basis, for months on end. However, that is not reasonable, nor is it physically feasible. Our plan provides for advertising in local print media and on the Internet to a great extent, where a lot of people are surfing. We think that is adequate, not only to be absolutely certain that we are abiding by the legislation, but also—and this is even more important—to be in a position to inform people and tell them that a Canpages vehicle may be driving down their street to take pictures.
I would like to digress for one moment just to reinforce what Jonathan said a moment ago. I myself have been in one of those vehicles a number of times. You cannot imagine the expressions of enthusiasm from people in the street for this type of service. People follow us and gesture to us. They are prepared to do absolutely anything to be photographed. When we stop at a red light, the windows come down and people ask us if we are from Google. We explain that we are not. However, the vast majority of people are delighted and try to find a way to be photographed. In actual fact, that causes problems for us because, once again, we are not interested in people; we are only interested in businesses.