The consumer consultations in Toronto and Montreal are indeed focused on the kind of profiling and tracking that happens with online advertising. We're trying to understand how industry, technology, and the business models work.
We are trying to get from academia, industry, and consumers their views on the way personal information is collected and profiles are developed for advertising. We will produce a policy paper at the end of the consultations that will help us grapple with whether or not our laws are up to regulating the new technologies and the new online tracking.