Thank you. Good morning, everyone.
Good morning. Thank you for having me here today. As the francophone research chair in journalism ethics, I'm sure you understand that I will make my presentation and answer your questions in French.
I will make a few opening remarks. I won't read my whole brief now. I will summarize it for you.
As I stated in my brief, I'm not here as a supporter or an opponent of the CBC. I am here as a researcher who has been conducting empirical research for many years, as an observer of the media for 30 years and as a former journalist with 20 years of experience, 14 of them at the Journal de Québec with Quebecor Media.
I have published scientific articles and books, publications that were rather critical of the CBC/Radio-Canada.That was especially the case in my study on the decisions made by the CBC's ombudsman. In addition, on a few occasions, I was an expert witness in cases that went all the way to the Supreme Court, where I opposed some of the CBC's claims.
So, I did not come before the committee to defend the CBC. I have no relationship as a consultant or a researcher with that corporation. Nevertheless, I think that there are important things to be said.
I also want to say that, when it comes to my work, my expertise is limited to journalistic activities. It has nothing to do with the cultural track record of Quebecor Media, which is an important player whose participation in Quebec culture is very positive. My presentation is mostly focused on the journalistic component.
Basically, I want to provide you with some context in order to explain the reason behind today's committee meeting.
For a few years, Quebecor Media has been on what I call a crusade against the CBC. It's a crusade I see as both business-based and ideological. This is the backdrop against which we must analyze the court action involving the CBC and the Information Commissioner.
In my opinion, Quebecor's strategy towards the CBC is primarily intended to serve private and corporate interests—which, by the way, are legitimate. The strategy has very little to do with the public interest.
I believe that goal includes a media campaign—I was going to talk about a media abuse campaign, as others have—to mobilize a certain opinion and, indirectly, parliamentarians like yourselves. I think that one of the goals is to weaken the CBC, whose television service represents significant competition, especially in the Quebec market. Therefore, Quebecor is trying to increase its income and its profits, which are already very significant, given the high level of media concentration and convergence that prevails in Canada. That level is one of the highest in the western world. That is the backdrop against which the issue should be looked at.
Quebecor's strategy is twofold. One of the two approaches interests me much more than the other: the journalistic approach. I think that we're dealing with a kind of a distortion of the journalistic purpose of Quebecor's reporters and editorial writers. The other approach is the high number of access to information requests, and that's probably what the committee is most interested in. I think that journalistic strategy raises very important questions in terms of ethics, professional conduct and journalistic integrity.
One of Quebecor's strategies for achieving its goal was to involve several journalists, or to indoctrinate them—I am using more colourful language. In some cases, that indoctrination has not affected just the CBC; we have seen it in other cases, as well. I have personally heard journalists' accounts confirming that. Those who have been paying a bit of attention will recall that, a year ago, some journalists publicly stated that they had been forced or prompted to produce very negative articles and reports on competitors. I won't go into detail, but emails were exchanged about that.
Over the last few months, Quebecor Media's journalists have asked me to comment, as an expert, on situations involving the CBC. As my comments were clearly not what Quebecor had anticipated, they were never published. I agree that this could be interpreted as editorial freedom, but it does add to the overall context.
This evidence could be deemed anecdotal. However, in 2007, I conducted a survey of a large group of Quebec journalists. That survey indicated that the journalists who felt most ill at ease, those who disliked self-censorship and a lack of freedom most, were Quebecor's journalists. We compared this group of journalists with that of the Power Corporation or Gesca, in Quebec, and that of the CBC. Quebecor's journalists suffered from what I consider to be a form of professional distress. Many of the journalists themselves felt that their work was often or very often meant to serve the company's interests rather than the public's.
I feel that this is the general backdrop against which you should consider the court case you are especially interested in.
That distortion of the journalistic purpose is especially based on the Access to Information Act. Hundreds of access to information requests are nothing to discredit. In a newspaper analysis in 2002, I recall publicly asking for the CBC to have a greater accountability obligation.
The issue involving the CBC/Radio-Canada's accountability is nothing new. However, it has taken a different turn. We must define how that accountability fits in. That's where the lawsuit the commissioner talked about earlier stems from.
As a journalism professor, a political scientist and a former reporter—even as a Canadian—I am a bit worried by the fact that a parliamentary committee is discussing ongoing court cases. I am always worried by this type of threat to judicial independence. I feel a bit like my colleague Sébastien Grammond, Dean of Civil Law at the University of Ottawa, who perceived it as an unprecedented attack on the judiciary and on judicial independence.
So, I think that we have to be careful about that, while, of course, understanding the context these matters fit into.
I also believe that the CBC's accountability obligation should be increased. I think that everyone wants that. It now remains to be seen how much that accountability may be increased.
Notwithstanding the lawsuit on the $500 million mentioned last week, there are accountability organizations for journalism, and that applies to everyone. However, I have noticed over the last two years that Quebecor Media has withdrawn from journalistic accountability organizations, such as the Quebec and Ontario press councils. In some cases, Quebecor has even gone so far as to formally notify or threaten the members of the Quebec Press Council that Quebecor will take some sort of legal action against them if their decisions could negatively affect or harm Quebecor.
I feel that we must look at that issue within the broad context I presented this morning. Of course, I am not a lawyer, and I don't claim to be one, but I believe that there is another important component here. In fact, your committee's name also involves ethics, and I think that you should worry about that component as well.
Ethics is a matter of moral judgment, but it also involves values like dignity, fairness and integrity. In a way, no one should be above those values. I think that those values are scorned by men and women who make decisions in private companies and in large public administrations alike.
That's why I am a little bit concerned by our public discussion of these matters while legal procedures are ongoing.