Operating the business that way isn’t illegal. Mr. Péladeau and the executives of Quebecor have the right to run it the way they want to. But we also have the right to be critical of how they do it.
Mr. Péladeau—and this isn’t personal, but I’m using his name because he's the face of Quebecor, he’s the boss—never hid the fact that he needed to use his media to promote his media and cultural products, meaning the promotion of Quebecor interests, to give value to the company’s shares on the market. All business managers want to do this. The problem in this case is that we are dealing with the context of a news organization where journalists also have professional obligations, a professional code of ethics, and obligations toward the public with respect to the quality and integrity of the information.
So there’s a problem. There is a discrepancy between the interests of the executives and the right of the public to quality information. In many cases, the journalists themselves have criticized this.
I'll remind you that the journalists of the Journal de Montréal filed a complaint with the Quebec Press Council because they were required to promote a show called Star Académie at the time. I think it still exists.
That’s where the company’s interest was taking precedence over the public’s right or public’s interest when it came to information.