Thank you. I think the question of clarity is an important one. You're absolutely right in terms of the need for clarity when organizations are seeking to collect information that they will use for a commercial activity. I think it's clear that an actual transaction....
It might be arguable that when downloading a free app, there is still a transaction going on there. But clearly, information is collected in a commercial context in many ways, whether or not money is actually changing hands. Clarity about what that information is being collected for and how it is being used is a real challenge in today's environment.