Thank you, Chair.
I'd like to introduce my colleagues who are with me today: Bruce Wallace, director of security and privacy policy, and Jill Paterson, a policy analyst with our digital policy branch.
Your committee has chosen to study a very important and timely issue. The protection of personal information online is a prerequisite for a strong global digital economy. I am here today to provide some background on the federal legislation that protects the privacy of Canadians in commercial transactions, online and elsewhere, the Personal Information Protection and Electronic Documents Act or PIPEDA.
Since it was implemented, PIPEDA has provided a solid foundation for the protection of privacy online. Canada's federal private sector privacy law is regarded around the world as a model for other countries to follow when seeking ways to protect the privacy of individuals. Much of its strength comes from the manner in which PIPEDA addresses privacy in a technologically neutral way, using a flexible, principle-based approach.
PIPEDA deals with two distinct issues. Part 1 sets out the privacy protection obligations under the act. Parts 2 to 5 deal more with electronic documents than with privacy, and as such are not relevant to your current study.
Part 1 of PIPEDA sets the rules for the private sector in protecting personal information used in the course of business. It establishes clear ground rules that govern the collection, use and disclosure of personal information.
The act balances two central considerations: the need to protect the privacy of individuals, and the need of organizations to collect, use, or disclose personal information in the course of commercial activities. Striking this balance is particularly relevant in the online environment, where large amounts of information can be rapidly collected and stored, and financial transactions can be completed in just a few seconds.
There are some key features of the act I'd like to touch on today.
First, the act applies only to personal information that's used for commercial purposes. It applies to personal information in all formats—electronic and non-electronic. The act applies across the economy as a whole, not just to individual sectors.
Second, the law is based on a set of principles taken from the Canadian Standards Association's Model Code for the Protection of Personal Information. The code was developed by the private sector and consumer representatives and was adopted well before the act came into force. The code is a set of 10 core privacy principles, which were incorporated into schedule 1 of the act.
I'd like to draw your attention to the most central principle, which is the need for consent. Privacy legislation in Canada, and in many other countries, is founded on the principle of consent, whether that be expressed or implied, to collect, use, and disclose personal information.
The act also requires that any collection, use, or disclosure of personal information by an organization should be considered by a reasonable person to be appropriate in the circumstances. This is an overarching test that applies to all provisions of the act. This requirement brings a significant degree of flexibility to the legislation, allowing PIPEDA to remain applicable while social norms, behaviours, and expectations change over time and in different situations, both online and offline.
PIPEDA first came into force in 2001, before the onset of online services and activities—such as Twitter, YouTube, Google, and Facebook—which today we take for granted. Yet as the Internet has evolved, and as new services have been introduced, the legislation has proven to be an effective tool. Its flexibility, resulting from its technology-neutral and principles-based approach, has enabled Canada's Privacy Commissioner to address the challenges that have arisen online, including in social media environments. She has enforced privacy provisions on an international scale against some of the world's largest online service providers, including Google and Facebook.
For example, following an investigation by the commissioner, Facebook took corrective action to bring practices in line with obligations under PIPEDA. Facebook agreed to provide information to help users better understand how their personal information will be used so that they can make more informed decisions about how widely to share that information.
Overall, the legislation continues to provide a robust framework on which to find a balance between business practices and protecting the privacy of Canadians. However, technological innovation, combined with continual changes to individuals' online practices, highlight the importance of reviewing PIPEDA to ensure that it can appropriately address emerging challenges.
In particular, the development of applications for individuals to share information about themselves—a key aspect of what is known as "Web 2.0"—is changing online behaviour. Much personal information is volunteered by individuals themselves. And despite being active participants in the flow of personal information, many users may not fully understand the way their information is used, or the associated privacy risks.
Research indicates that social media users may not anticipate how broadly accessible information they post will be. In addition, the use of "cookies" and other online tracking tools is pervasive, and yet largely invisible to the average Internet user. The potential exists for personal information to be aggregated and used in ways which the individual may never have even imagined and with which they may disagree.
There are complex issues involved in the development of policy frameworks to maintain privacy protection in this environment. Canada is one of many jurisdictions currently grappling with this. The OECD, for example, is currently conducting a review of its privacy guidelines, which were the first internationally agreed-upon set of principles and which influenced the development of the CSA model code, upon which PIPEDA is based.
Likewise, a good piece of legislation like PIPEDA can be made even better with regular review to ensure that it keeps pace with advancing technology and evolving business models.
Bill C-12, the Safeguarding Canadians Personal Information Act, will update PIPEDA in a number of important ways. The bill, which is awaiting second reading in the House of Commons, is the result of the first review of the act, which was undertaken by your predecessors on this committee in 2006-2007. At that time the committee concluded that no major changes to the act were needed; however, they did make a number of recommendations aimed at improving some elements, notably the need for mandatory data breach reporting requirements.
Following the committee's report, Industry Canada conducted extensive consultations, leading to the government response, which indicated that several amendments to PIPEDA would be made to address the committee's recommendations. These amendments were first tabled in May 2010, but subsequently died on the order paper. The amendments were later reintroduced as Bill C-12, which was tabled in September of 2011.
Significantly, Bill C-12 will create a powerful tool to protect and empower consumers online. The bill establishes a framework under which businesses must notify customers when their personal information has been lost or stolen. Canada's Privacy Commissioner has long called for a legislative approach to data breach notification. In 2007, her office published voluntary breach notification guidelines, but she has expressed concern that not all businesses are reporting data breaches, nor have all organizations taken appropriate security precautions to protect their holdings of personal information.
Bill C-12 requires organizations to notify individuals in cases where a breach poses a real risk of significant harm, such as identity theft or fraud or damage to reputation. The Privacy Commissioner will also be informed of any material breach, thus allowing her to exercise oversight of compliance with the new requirements. Consistent with her current compliance powers, the Commissioner will be able to publicly name organizations that fail to meet their obligations if she feels this is in the public interest. This is a powerful inducement for organizations to act in good faith. In fact, we have seen this power compel change in the practices of well-known social media companies such as Facebook and Google. Several high-profile data breaches in the past several years, such as those experienced by Sony and the large e-mail marketing firm Epsilon, have underscored the need to pass this bill and its new notification requirements quickly.
The bill also includes enhancements to the consent provisions designed to protect the privacy of minors online. Research shows that children may not have the capacity to understand the consequences of sharing personal information. Not all marketing activity directed at children is inappropriate; however, some online services surreptitiously collect personal information about children in an environment that is often designed to look like playgrounds or educational websites. Therefore, Bill C-12 requires organizations to make a reasonable effort when collecting the personal information of minors to clearly communicate why it is being collected in a way that would be understood by the target audience.
We believe these changes are an important step towards ensuring that our privacy legislation continues to protect Canadians.
Thank you for the opportunity to come before the committee today. My colleagues and I would be happy to take your questions.