We do not enter sites for the purposes of engaging or communicating with people. We strictly observe—nothing more. That is what the essence of social media research is all about: listening only. There's no engagement.
Vice-President, Marketing Research and Intelligence Association
We do not enter sites for the purposes of engaging or communicating with people. We strictly observe—nothing more. That is what the essence of social media research is all about: listening only. There's no engagement.
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