I'm happy to speak to that question.
About a year or two ago there was a prime example of that by one of the well-known market research companies, whereby they entered a walled garden or a website that had permission-based access to it. They entered that website and scraped some data. It's the PatientsLikeMe issue, if you've already heard of that. That was done by a well-known market research company. When that information was discovered, it was made public by The Wall Street Journal. That company received a lot of flak from its fellow market researchers in front of all their colleagues, at conferences, and online. It was well publicized.
This is the sort of the thing that is not tolerated. Anyone who is a part of the recognized associations has no patience for this kind of thing and does not tolerate it. This would be sanctioned under our current codes.
When that event did take place, there were guidelines in place by the MRA, the U.S. Market Research Association, that would have outright stated that that's just not appropriate behaviour.
Other industries do not share the same kind of motivation we have, but we know it is extremely important. It's near and dear to our hearts. We're looking to parliamentarians to make sure the Canadian privacy framework remains rigorous and robust as we continue to move forward in the digital world.