Well, there's ESOMAR in Europe, and there are CASRO and MRA in the U.S. I was on the committees for all of those social media research committees. We're all on board and all in the same place—which is that this kind of work needs to be done ethically—and we're all in the same place on what that ethical standard is and should be. A lot of other countries are looking towards those standards in terms of developing their own country-specific standards.
On June 5th, 2012. See this statement in context.