I'd like to add that you're absolutely right that simply providing tools to protect privacy is not enough.
We know this from a study that was done at Columbia University in the United States. It found that of the participants in the study, and these were students ages 18 to 25, 95%, or almost all of them, had changed their privacy settings on Facebook and felt confident that these settings reflected their desired privacy. However, when their profiles were studied, it was found that every single one of them had either shared things they did not intend to share, or in a lesser number of cases, had kept things private that they had desired to share.
Even though there is an awareness, and even if they have the tools, we know that the understanding of how to use those tools effectively does not come without education.