I'd like to add to that.
It's important to know as well that when young people go online, not only are they subject to the same privacy risks as adults, but they're actually subject to greater risks. We know from research done around the world that young people are tracked online more aggressively than adults.
For instance, a Wall Street Journal investigation found that on average, children's websites had 30% more tracking devices than adult websites. Similarly, a Federal Trade Commission study was done that looked at 400 mobile apps aimed at kids, and of course these, as we said, are on the devices most popular among younger children, things such as the iPhone or the iPad. They found that fewer than one in fifty actually said what personal information was being collected or how it was being used.
There is really aggressive tracking of kids. There is really aggressive commercial targeting of kids, more than adults are suffering. As you say, they have tremendous difficulties understanding what they are consenting to, if indeed it is possible for children to consent in those situations.