Absolutely.
A study was done just last year with pre-service teachers, or teacher candidates, in Ontario. They said overwhelmingly that they did not feel they were being prepared to deal with the various digital issues they were going to face in the classroom. One of the ones they touched on was cyber-bullying, which is top of mind for many people. That too has a privacy dimension, because much of cyber-bullying does relate to unethical use of other people's privacy and personal information, their images, for instance, in many cases.
That's one of the reasons we have to address privacy. It's from a perspective of not only protecting your own personal information but also dealing with privacy in an ethical way. That relates to the corporate collection of privacy, because if we inculcate young people with the idea that privacy has an ethical dimension, they'll expect and indeed demand that their personal information be treated ethically by the spaces, the corporations, to whom they give it.