Madame Borg talked about her music. She doesn't want to share that particular interest with a particular advertiser. You have a section here that says you're going to share that data with your advertisers within....
Now, I understand that business concept. I would consider myself more of a nominal user, but I would think that younger folks today are going to have very definite preferences about what they do or don't want to share when you get into that type of agreement.
I'm wondering why, number one, you wouldn't allow that type of.... I hear you on efficiency, but technology today surely allows the agility within your architecture for an individual who says she doesn't want to be advertised to for her music; she doesn't want to share that.
So why not?