Sure.
I'm going to talk mostly about the United States. Many of these concepts are certainly working in other jurisdictions.
The first organization I mentioned was the Network Advertising Initiative. It's an industry trade association that's been around for about 12 years. The organization is made up primarily of what we call the Internet intermediaries: the networks, the platforms, the exchanges, and the data companies. These are the entities that sit in between a website publisher and an advertiser. They help facilitate the delivery of that.
With those companies, historically the challenge has been that since they don't control the ad and they don't control the website, it's difficult for those companies to push privacy standards out into the rest of the ecosystem. Those privacy standards involve notice, transparency, opt-out choice, and a rule set around what we call “sensitive data”.
When I refer to the Digital Advertising Alliance, I'm referring to what is more of a broad coalition of industry associations, which includes the Network Advertising Initiative. However, it also includes the online publishers, the online advertisers, and the digital advertising agencies.
The goal of the Digital Advertising Alliance is to make sure that all the privacy standards are harmonized within the business ecosystem.