There's an app developer of a game called Cow Clicker who posted about it on The Atlantic's site. He said it was a really rudimentary game. If I had clicked on that app and played this ridiculous Cow Clicker game, the developer would have had access to my friends' marital statuses. Does that make sense to you?
Evidence of meeting #100 for Access to Information, Privacy and Ethics in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was platform.
A video is available from Parliament.