To achieve what you said, “trigger the underlying dispositional motivators that drive each psychographic audience”, you need much more than a name, an address, a phone number, and an email. You need what you go into, in quite specific depth, additional information on personality, on personality vulnerabilities and so forth to be able to, as you say, drive a voter to where they may not know they want to go. Is that not correct? Isn't that what—
On May 29th, 2018. See this statement in context.