Start the clock now.
I want to come back to the concept of news, information, and the data. It's a simple question we've always asked ourselves. Who's selling you your news? We've always bought news. If we take away the Internet and throw it away, we've got, say, Fox and CNN on TV. To your point, Mr. Scott, when you talk about your list of magazines, I turn on the TV and if I know I want to hear a certain story about a certain president, I'll watch CNN. If I want to hear the same story told a totally different way, I'll watch Fox. That has nothing to do with the Internet, but I'm making a choice as a consumer to buy my news. Now you're saying I can buy it on the Internet with my eyeballs.
A lot of people give it to me for free if I just watch their ads or spend time with them. Other times they'll say that if I want to get, say, The New York Times or The Wall Street Journal, I've got to pay for a subscription.
Using that as a background, another concept we worry about is filtering. Before, we had filters. They were the editor, the publisher, and ultimately the owner of a newspaper. All kinds of people like me—politicians—would have to go and, quite frankly, suck up to these guys so they'd write something nice about us. That's the reality of it. They've actually been weakened.
Great, positive things have come through with the Internet. Twitter has allowed us to speak directly to our people, unfiltered. As you said, Mr. Scott, there are also nefarious things that can come out of this.
You've spoken about transparency. Is transparency the issue? We are always going to buy our news. We are always going to go to a source that can tell us what we want to hear. In that sense of looking at news, written news, looking at TV, and now looking at the Internet, what is the one thing we should be doing there?
Go ahead, Mr. Scott. I'll start with you.