Thank you very much for having me today.
I'm an associate professor in the faculty of law at the University of Ottawa, where I teach election law and constitutional law. Also, I am the director of the public law group there, although today I speak only for myself. I work on matters including voter privacy, campaign finance laws applied online and social media platform regulation, in addition to election cybersecurity. Today I'd like to speak to you a little bit about political parties, which I know is something you've heard a lot about, about social media platform regulation, and then about cybersecurity, briefly, I think, given what you've heard in the last few rounds of testimony.
Some of this material I had the opportunity to present to your colleagues in the procedure and House affairs committee in their study of Bill C-76, so I also have a few comments about that bill.
The first issue, which I know you've heard about, is voter privacy as it relates to political parties. As my colleague Professor Dubois mentioned, political parties are one of the few major important Canadian institutions and entities not covered by meaningful privacy regulation. They are not government entities under the Privacy Act, and they are not engaging in commercial activity under PIPEDA. They fall into a gap between the two major pieces of federal privacy legislation.
Very recently, all of the privacy commissioners across Canada—the federal commissioner and the provincial ones—issued a statement saying this was an unsatisfactory state of affairs and something needed to be done about it. Only in B.C. are political parties covered by provincial privacy laws. There was a bill in Quebec, as I know you've heard, which was not passed before the recent election.
Bill C-76 would address these measures to some extent. Mainly, though, it would require political parties to have privacy policies and set rules on which particular issues the policies must address. All the major registered parties already do have privacy policies. The bill might change some of the issues that they address, because they're not consistent across all parties, but it would not actually clearly give oversight authority to either the federal Privacy Commissioner or Elections Canada. It would not actually require specific content in privacy policies. It wouldn't provide an enforcement mechanism. Therefore, I think, it's a good first step. It's the biggest step that's been made in terms of political parties and privacy, but it doesn't go far enough.
What would regulation of political parties to protect voter privacy look like? Voters should have the right to know what data political parties hold about them. Voters should have the right to correct incorrect information, which is pretty common under other privacy regimes. Voters should have comfort that political parties should only use the data they collect for actual legitimate political purposes. As Professor Dubois mentioned, it's a good thing that political parties collect information about voters—you can find out what voters actually want and you can learn more about them—but that data should only be used for political purposes, electoral purposes.
One place where I think some of the other generally applicable privacy rules would not work here is, say, on a “do not call” list. Political parties should be able to contact voters, and it would be a problem, I think, for democratic electoral integrity if 25%, 30% or 40% of voters were simply uncontactable by political parties. I think we have to actually adapt the content of the rules that are out there for the specific context of political parties and elections.
The second big issue I wanted to address is social media platform regulations. I know you've heard a lot about Facebook. A lot of this is contained in a paper I gave recently at MIT, which I'm happy to share with the committee if it's useful. The Canada Elections Act and related legislation governs political parties, leadership candidates, nomination contestants and third parties, as you well know. Social media platforms and technology companies need to be included under the set of groups that are explicitly regulated by electoral legislation and the legislation that is under the purview of this committee. How so? Platforms should be required to disclose and maintain records about the source of any entities seeking to advertise on them.
Bill C-76 does take some positive measures there. It would prevent, say, Facebook from accepting a foreign political advertisement for the purpose of influencing a Canadian election. That's a good step forward. It only applies during the election campaign, as I read it, and I would like to see a more robust rule that requires due diligence on the part of the social media companies. Is there a real person here? Where are they located? Are they trying to pay in rubles or dollars? Do they have an address and other basic things that we would all pretty logically think of doing, if you cared about the source of the donation.
That relates to foreign interference. It also relates to having a clean domestic campaign finance system, given all the advertising that happens online.
Another issue that I think requires further regulation is search terms. You can microtarget ads to particular users of a social media platform. If there's a political election ad on Hockey Night in Canada, we get to see the content of the ad. As members of the public, we don't necessarily get to see an ad that's microtargeted at an individual or a group of individuals and those individuals might not even know why they were targeted.
There are certain kinds of searches that we may think have no place in electoral policy. For instance, searching for racists is something you can do, potentially, and there's been a lot of media discussion about that and whether that did happen in the last U.S. election. I don't think we have concrete information about particular instances, but we know enough to know that search terms might be used in a way that we find objectionable, in broadly understood terms about how democracy should operate in Canada.
Therefore, there's a public value in disclosing search terms, but also to the individuals that have been targeted who may not know why.
Another issue is that there should be a public repository of all election-related ads. Facebook has voluntarily done some of this. That decision could be rescinded at any point by people sitting in California. That's not an acceptable state of affairs to me, so that should be legally mandated.
A very interesting precedent has been raised about political communication on WhatsApp. There's even less publicity about what is sent on text messaging, especially for encrypted end-to-end applications, like WhatsApp. It came out in the media recently that, in the Ontario provincial election, there were political communications on XBox. I don't use the XBox. I don't play a lot of video games, but people who do can be targeted and have election ads directed to them. In the public, we have no way of knowing what the content of those ads are, so public disclosure of election ads on an ongoing basis, not just during the election campaign, on all the relevant platforms is something that I would like to see.
Another matter is social media platforms and whether they should be treated as broadcasters. I'm not an expert in telecommunications law. I don't make any claims about whether, say, Facebook should count as a broadcaster, like CTV or CBC, generally. However, there are provisions in the Elections Act related to broadcasters, in particular section 348, which says that the broadcaster must charge the lowest available rate to a political party seeking to place an ad on its platform. This ensures that political parties have access to the broadcasting networks, but it also ensures that they're charged substantially the same rate. Therefore, CTV cannot say, “We like this party, so we're going to charge them less. We don't like that party, so we're going to charge them more”.
Facebook's ad auction algorithm potentially increases a lot of variation and the price that an advertiser might pay to reach the exact same audience. That is something that I think is unwelcome because it could actually tilt the scale in one direction or another.
We have a bit of a black box problem with the ad auction system. Facebook doesn't tell us exactly how it works because it's their proprietary information, but on the basis of the information we know, I think that there is something there for regulation under section 348, even if we don't treat Facebook like a broadcaster more generally.
The second last thing is liability. One way to incentivize compliance with existing laws is imposing liability on social media platforms. Generally, they're not liable for the content posted on them, so one of the big questions, before this committee and the House in general, is whether there should be liability for repeated violations of norms around elections. I think that's something that we may need to consider.
The last point I wanted to make is simply on election cybersecurity, because I understand that's something of interest to the committee. Cybersecurity costs a lot of money. For example, I think that Canadian banks spend a lot of money trying to ensure cybersecurity. It may be difficult for political parties or entities involved in the electoral sphere. Political parties receive indirect public subsidies through the rebate system, say, for election expenses. One way to incentivize spending on cybersecurity is to have a rebate for political parties or other entities to spend money on cybersecurity. That's an idea that I've been trying to speak about quite a bit lately.
The last issue is that the U.S. has come out with very detailed protocols on what should happen among government agencies in the event of a cyber-attack, an unfortunate potential event, say, in the middle of the October 2019 election. What would the protocols be? There may be discussions that I'm not privy to between Elections Canada or the new cybersecurity agency. I hope there are, but the public needs to have some confidence about what procedures are followed, because if they don't know what the procedures are, there can be risks that an agency is seen as favouring one side or another, of foreign interference, potentially, on behalf of one party or one set of entities. I think that's pretty self-evident based on what has happened in the U.S.
Some more publicity around those protocols, I think, would be very welcome.
Thank you very much for your attention. I look forward to your questions in either official language.