Is it a fair deal for the consumer whose data is being collected and tracked?
That is something that the Germans' Bundeskartellamt is looking at. They're investigating Facebook for, not so much the data that Facebook collects when you're on Facebook, but when you're then going to any other website in which there's a Facebook “Like” button. Their consumers were not aware that their data was being collected. Whenever they went to the website of, let's say, The New York Times, or the Wall Street Journal, or any other website, Facebook was collecting data on them.
The other point is that, yes, there are benefits—and I've testified before the European Commission on this—in accessing data, but now you can control the terms. The data-opoly can then determine with whom it's going to share the data, and under what terms and under what conditions, and then with whom it won't. Now you're putting a lot of faith in one particular firm. Look at AT&T and Bell Labs, back in the seventies, which had lots of innovations. Now you're relying on that company and what innovations it wants to promote and not promote.