From our point of view, there needs to be a certain delivery of advertising to support the services. That's what makes the services available to all Canadians, not just to people who can pay subscriptions.
What we try to do is be as transparent as possible. That's why you're seeing so much information that may cause you concern. It is because we're trying to be transparent about what we know about you, as an individual—the information that you shared with us—and then, with regard to an earlier question, be transparent about when and if we share it with anyone else. We don't share it with advertisers, and in the case of law enforcement, we share it under certain conditions. We still behave in our users' interests to protect that information.
The reality is that you can operate using Chrome, Google Maps and most of our services without being identified as an individual and without having a Google account. It will just be a lot simpler, with a lot less detail that's relevant to you as an individual.